The Jeep
Brand
The Jeep
Brand
For 85 years the Jeep® brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand's unwavering commitment to strength and meaningful engineering has helped forge an extraordinary, uncommon bond between the vehicles and their owners.
Our core values are embodied in every Jeep vehicle's DNA. Jeep vehicle owners have long known that Go Anywhere. Do Anything.® is a way of life, not just a slogan. The Jeep badge stands for more than a brand. In truth, it's a badge of honor.
Explore our legendary lineup, then create your own timeless story.
Born in the heat of battle, the Go Anywhere, Do Anything® Jeep® 4x4 emerged a hero to thousands of Allied soldiers around the world. The equally heroic civilian Jeep vehicles of the 1940s firmly established the Jeep Brand as the undisputed leader in 4x4 technology.
The 1950s saw the rise of the recreation vehicle, as well as engineering superiority. Grass-roots enthusiasts helped launch Jeep® Jamborees and took the original freedom machine to new heights in sales thanks to seven unique models.
The all-new Jeep® Wagoneer represented unparalleled refinement and innovation. Prestige and individuality ruled the day. The Jeep brand line-up grew to include 14 models — for work, play, recreation and luxuriously capable transportation.
The Jeep® brand's 4x4 leadership continues in the 70's with the introduction of the first full-time 4x4 system. The sporty 2-door full-size Cherokee (SJ) sweeps the 4x4 of the Year awards. Six models help elevate sales to all-time highs.
The all-new Jeep® Cherokee (XJ) helped revolutionize the 4x4 market. The mighty XJ introduced many industry firsts, including: the first compact 4-door SUV, first UniFrame construction, and first full-time 4x4 system with shift-on-the-fly capability.
The all-new 1993 Jeep® Grand Cherokee (ZJ) set a new industry benchmark thanks to its unique balance of on- and off-road capability. The super-capable Wrangler (TJ) with its new coil suspension was introduced in 1997. In 1999 the new Grand Cherokee (WJ) was marketed as the most capable SUV ever. Sales soared to 629K units for the decade.
The radical 2003 Jeep® Wrangler Rubicon was the most capable vehicle ever produced by the Jeep brand. A new 4-door Wrangler took the industry by storm. The Compass and Patriot were the first Jeep vehicles to reach into the small cross-utility segment.
The Jeep® brand resonates with consumers around the world as global sales increase to highest point in over 75-year history with 1.41 million units sold worldwide for 2016. Strategic launches of the all-new Grand Cherokee, Renegade and Compass vehicles.
The Birth of an Icon
Born in the heat of battle, the Go Anywhere, Do Anything® Jeep® 4x4 emerged a hero to thousands of Allied soldiers around the world. The equally heroic civilian Jeep vehicles of the 1940s firmly established the Jeep Brand as the undisputed leader in 4x4 technology.
The iconic Jeep® Brand is recognized the world over — forever tied to freedom, capability and adventure. Every Jeep vehicle has a unique story to tell, with a rich heritage that links back to the original Willys MB. Our story is your story. Jeep owners have long known that Go Anywhere, Do Anything® is a way of life — not just a campaign slogan. Explore our legendary lineup, then create your own timeless story in a Jeep 4x4.
1940 Willys Quad
In June 1940, with World War II on the horizon, the U.S. Army solicited bids from 135 automakers for a 1/4 ton "light reconnaissance vehicle" tailored to Army specifications. Only three companies responded — Bantam, Willys, and Ford — but, within a year's time they collectively produced the template for the vehicle known worldwide as the "jeep".
Willys-Overland delivered the prototype "Quad" (named for the 4x4 system it featured), to the U.S. Army on Armistice Day (Veteran's Day), November of 1940. The design was completed in a remarkable 75 days.
Only two prototypes were made.
1941 Willys MA
The Willys MA featured a gearshift on the steering column, low side body cutouts, two circular instrument clusters on the dashboard, and a hand brake on the left side. Willys struggled to reduce the weight to the new Army specification of 2,160 lbs. Nuts and bolts were shortened along with lighter panels in order to produce a lighter version of the Quad. Items removed in order for the MA to reach that goal were reinstalled on the next-generation MB resulting in a final weight of approximately just 400 lbs. above the specifications.
After arduous testing, Willys-Overland was awarded the contract in July of 1941 calling for the production of 16,000 revised MB models at a unit price of $738.74. Most of the MA's were sent to the United States Allies in Russia and England under the Lend-Lease program. Today, the MA is the rarest of all pre-production Willys, with only about thirty models known to exist.
Improvements to the Willys MA over the Quad included: a handbrake; single piece wheels; rounded door cutouts; two circular-mounted instrument clusters; and a steering-column mounted gear shift.
1941-1945 Willys MB
It's the stuff of legend; the U.S. Army requested a vehicle - and drove off in a hero. The Willys MB, its spirit forged by the fire of combat and honed in the heat of battle, seared its way into the hearts of warriors fighting for freedom. Fierce emotional bonds often developed between a soldier and his "jeep" 4x4. The faithful MB earned a place in every GI's heart, in every area of combat, in every conceivable role.
The tough, simple, Jeep® 4x4 became the GI's best friend - second only to his rifle. One MB was even awarded a Purple Heart and sent home. General George C. Marshall, US Army Chief of Staff during World War II, and later U.S. Secretary of State, described the Jeep 4x4 as "America's greatest contribution to modern warfare".
The MB started a revolution in the use of small military motor vehicles in the U.S. Army. Horses along with motorcycles, solo and side car, were rendered obsolete almost immediately. The all-purpose MB was amazingly versatile, widely modified for long range desert patrol, snow plowing, telephone cable laying, saw milling, as fire-fighting pumpers, field ambulances, tractors and, with suitable wheels, would even run on railway tracks.
Although the Willys MB was not the first four-wheel-drive vehicle, the Go anywhere, Do anything® Jeep vehicle influenced every 4x4 built in its wake. The New York Museum of Modern Art includes a military Jeep 4x4 in its display of eight automobiles and regarded it as "one of the very few genuine expressions of machine art."
1945-1949 Jeep CJ-2A
The mighty Willys MB emerged out of the cauldron of war ready for peace time service. Willys-Overland marketed the rugged and versatile CJ-2A as "The All-Around Farm Work-Horse" — it could do the job of two heavy draft horses, operating 10 hours a day without overheating.
Willys-Overland also advertised the CJ-2A as "A Powerhouse on Wheels". Cash awards were offered by Popular Science magazine for "Ideas on Peacetime Jobs for Jeeps," and soon Jeep® vehicles were used as the platform for hundreds of applications — including, from 1949-1964, every Zamboni ice resurfacing machine.
A much-modified version of the MB, the 1945 CJ-2A (MSRP: $1,090) offered better shock absorbers and springs, revised gear ratios allowing highway speeds up to 60 mph, a beefier clutch, a tailgate, larger 7-inch headlights, and an automatic windshield wiper on the driver's side.
1946-1965 Willys Wagon
America's first all-steel station wagon debuted in July 1946 as the model 463 Jeep® Station Wagon, featuring three-tone paintwork that simulated the "woodie" look. The Wagon's fold-down tailgate hatch was ahead of its time and can be credited with the origin of the "tailgate party".
Most station wagons of the day could carry 4x8 plywood sheets horizontally — only Willys could store them vertically too. When four-wheel drive was added in 1949, the Willys Wagon became the forerunner of the Grand Cherokee (WK). The Brooks Stevens-designed Wagon stayed in production nearly 20 years, longer than any other contemporary American automobile.
1947-1965 Willys-Overland Truck
An early advertisement promoted "The new 'Jeep' Trucks are the biggest news in the medium-duty field." The 118-inch-wheelbase pickup marked Willys-Overland's first attempt to diversify the Jeep® brand beyond the short-wheelbase flat fender, produced with minor changes until the Gladiator replaced it in the '60s.
With two- and four-wheel drive models available, the Jeep Truck could be fitted with a pickup or stake bed. Late-'40s pickups were available with four-wheel drive — a feature not available on Chevy or Ford trucks until 1957 and 1959 respectively.
1948-1951 Jeep Jeepster (VJ)
The Jeepster (VJ) was the last phaeton-style open-bodied vehicle made by a U.S. automaker, using side curtains for weather protection instead of roll-down windows. Brooks Stevens intended the Jeepster to be a low-priced American sports car — it eventually priced out at around $1,900, fabulously expensive for the time.
In 1971, British glam-rock group T. Rex paid tribute to the Jeepster in a song of the same name on their hit album Electric Warrior. Of late, the Jeepster has become a certified collectible and been deemed a Milestone car.
1949-1953 Jeep CJ-3A
Considered by many to be the father of recreation vehicles, the CJ-3A was introduced in late 1948 with refinements over the CJ-2A including a one-piece windshield with bottom vent and dual bottom-mounted wipers, a more robust transmission and transfer case, and a beefier Spicer 44-2 rear axle.
A Tale of Freedom
The 1950s saw the rise of the recreation vehicle, as well as engineering superiority. Grass-roots enthusiasts helped launch Jeep® Jamborees and took the original freedom machine to new heights in sales thanks to seven unique models.
The word “Jeep” became a registered trademark of Willys-Overland in 1950. A short three years later, the company was sold to Henry J. Kaiser for $60.8 million and becomes Willys Motors Inc. The CJ model was updated in 1953 followed by the CJ-5 in 1955. The company was marketed as the “The world’s largest maker of 4-wheel-drive vehicles.”
1950-1952 Jeep® M38 (MC)
Essentially a combat-ready version of the CJ-3A, the M38, or Willys Model MC, was the first post-WW II military Jeep® vehicle. The M38 included several key changes including: stronger frame and suspension. It could be driven completely submerged thanks in part to a new waterproofed 24-volt ignition system (replaced the CJ-3A's 6-volt system), and a unique vent tube system that connected the fuel tank, transfer case, transmission, and engine to the air cleaner.
The 1950 Jeep CJV-35/U, a derivation of the M38, was the first production Jeep 4x4 with factory-included deep water fording capability. The CJV-35/U was made primarily for the U.S. Marine Corps. (Not shown).
Later models would add black out lamps, headlight guards, and ability to carry tools on the side of the M38 similar to the original Willys MB. The M38 is known by many as, "the best of the flat fenders."
1952-1971 Jeep® M-38A1 (MD)
The M-38A1, also known as the MD, the design would later be the foundation for the classic CJ-5. The M-38A1 featured a two-piece windshield, longer wheelbase, softer ride, more powerful engine, and new, more rounded body. The "round-fender" Jeep® vehicle would eventually become the foundation for the CJ-5. The M-38A1 was one of the most enduring military Jeep vehicles. Some called it the last "true" military Jeep vehicle.
In 1951, Museum of Modern Art declared the Jeep 4x4 as a cultural icon and saluted it as one of the world’s eight automotive masterpieces. In 2002, a 1952 Willys M-38A1 was added it to its permanent collection of significant vehicles, describing it as "the best Jeep ever built."
The M-38A1C (not shown), a specially modified Army Jeep 4x4 produced through 1971, was designed to transport 106mm and 105mm recoilless rifles. A unique channel opening in the windshield allowed the barrel of the rifle to rest on the front hood. What was the most "powerful" Jeep vehicle ever built? Some would say the M-38A1D — it was equipped with a Davy Crocket missile launcher that could fire tactical nuclear weapons. The user could launch the 279mm 1-Kiloton-yield atomic projectile to a range of 2,000 meters from its 120mm recoilless gun.
The 1951 Jeep® CJ-4M, also known as the M-38E1, was a transitional vehicle, a variant of the CJ-3A with a taller cowl and rounded hood. The new features cleared space to fit the new F4-134 "Hurricane" engine under the hood. However, despite the apparent quality of the build, it only existed as prototype. The historical purpose of the CJ-4M, then, became to link the CJ-3A to the next military-specific model, the new Jeep® Willys MD.
1953-1964 Jeep® M-170 (MD-A)
The Jeep® M-170 could be fitted with several different body packages. One was a light troop carrier. Because the wounded could be carried inside, the M-170 was also heavily used as a field ambulance.
The CJ-4MA-01 (earlier known as Model MC-A) featured skirted flat fenders, a large passenger door and lengthened tub. This vehicle bridges the gap between the M-38 and the round fender M-38A1.
A long-wheelbase four-wheel drive prototype Ambulance was released to the U.S. Army in 1951 for testing (project 6396).
A long-wheelbase four-wheel drive prototype ambulance was released to the U.S. Army in 1951 for testing (project 6396). The ambulance was a slightly elongated 1951 Jeep CJ-4M, another prototype in the history of the Jeep Brand.
1953-1968 Jeep® CJ-3B (Universal)
Willys dramatically updated its CJ line on January 28, 1953 with the CJ-3B — the first CJ with a dramatically different style from its military ancestor, the Willys MB. The CJ-3B featured a higher hood to accommodate a taller "Hurricane" "F-head" engine. If ever there was a complaint with the CJ-2A and CJ-3A it was with the lack of power. The new engine put that complaint at rest. The "F-head" style overhead-valve engine, designed by Barney Roos, produced a remarkable 25% more horsepower and 9% more torque.
The CJ-3B remained in production for fifteen years. By 1968, over 155,000 are sold. Also, a one-off CJ-4 was produced in 1951, a hybridization of the M38-series and soon-to-come CJ-5.
From 1949-1964, either a complete Jeep® vehicle or chassis was used on all Zamboni® ice resurfacing machines. In 1949, the Model A took 10 minutes to do a job that used to take over an hour-and-a-half.
1948-1951 Jeep Jeepster (VJ)
The fresh powerplant was mated to a new transfer case that was designed to offer longer life and quieter operation.
1955-1983 Jeep® CJ-5
In October 11, 1954, Kaiser announced the arrival of the CJ-5, and featured softer styling lines, including rounded body contours based on the 1952 Korean War M-38A1. The CJ-5 was better on every front: it was stronger, more comfortable, more versatile, and more off-road capable. It was slightly larger than the CJ-3B, as it featured an increased wheelbase and overall length. Improvements in engines, axles, transmissions and seating comfort made the 81-inch-wheelbase CJ-5 an ideal vehicle for the public's growing interest in off-road vehicles.
Big news in 1965 was getting a new "Dauntless" V6 engine that produced 155 hp and 225 lb-ft of torque. The V6 nearly double the power of the standard four-cylinder engine. Beginning in 1973, all Jeep CJs came equipped with AMC-built 304- or 360-cubic-inch V-8 engines. Spanning thirty years, the CJ-5 had the longest production run of any Jeep vehicle, and in the sixteen years of Kaiser ownership, Jeep vehicle manufacturing plants were established in thirty foreign countries, with Jeep vehicles marketed in more than 150 countries worldwide.
Many special editions were offered, including the 1964-1967 "luxury" Tuxedo Park, the 1969 Camper, the 1969 "462", the 1970 Renegade I, the 1971 Renegade II, the 1972-1983 Golden Eagle, and 1973 and 1976 Super Jeep. The CJ-5 was a popular vehicle in fire departments and was outfitted to help put out brush fires. A two-wheel driver version DJ-5 was offered through 1974. A popular and enduring legend, the CJ-5 has probably logged more trail miles than any other Jeep vehicle.
1955-1981 Jeep® CJ-6
A common complaint of early CJ owners was the need for more room for passengers and gear. Willys Motors responded with the CJ-6. Basically a CJ-5 with a 20-inch-longer wheelbase (101 inches), the CJ-6 combined greater storage capacity and improved comfort. A chrome-trimmed Tuxedo Park model was offered in 1964 through ’67. A 192ci Perkins I-4 diesel engine was an available option (as it was on the CJ-5) from 1961 to ’69. AMC would later equip both the CJ-5 and CJ-6 with heavier axles, bigger brakes and a wider track. CJ-6s are prized by collectors. The commercial two-wheel drive version was called DJ-6. The export version remained in production until 1981. Jeep also introduced a forward-control cab-over-engine variation to the CJ line in 1957.
AMC equipped the CJ-6 with heavier axles, bigger brakes and a wider track. In 1965, a new "Dauntless" V6 engine was introduced as an option on CJ-5 and CJ-6 vehicles. The 155-hp V6 almost doubled the horsepower of the standard four-cylinder engine. Beginning in 1973, all Jeep® CJs came equipped with AMC-built 304- or 360-cubic-inch V-8 engines.
1957-1965 Jeep® FC-150 (FC)
In a bold departure from previous designs, Willys Motors unveiled its highly-maneuverable Forward-Control (FC) series of Jeep® four-wheel drive trucks. These highly maneuverable workhorses featured a unique cab-over-engine design gave them a hoodless, flat-nose appearance. While its "cab forward" styling had little in common with traditional Jeep vehicle body design, the FC-150 was actually built on top of the existing CJ-5 chassis.
"More cargo space! On less wheelbase! And goes 'anyplace'!" chirped FC ads of the time. And indeed, with the FC-150/170, workers and farmers had a vehicle that could go virtually anywhere (due to its eighteen-foot turning radius) while also hauling a load.
The FCs were remarkably convenient trucks—their unusually low beds making them easy to load and unload—that enjoyed popularity in foreign markets.
Essentially work trucks – the cab-over-engine Jeep vehicles came in two models: an 81-inch wheelbase FC-150 with a four-cylinder F-head engine, and the 103.5 inch wheelbase for the FC-170 with a six-cylinder L-head engine.
Both models included pickup, stake bed, chassis & cab, and assorted special editions including the clever FC-150 railway track inspection vehicle.
1957-1965 Jeep® FC-170 (FC)
In a bold departure from previous designs, Willys Motors unveiled its highly maneuverable Forward-Control (FC) series of Jeep® four-wheel drive trucks. These highly maneuverable workhorses featured a unique cab-over-engine design gave them a hoodless, flat-nose appearance. While its "cab forward" styling had little in common with traditional Jeep vehicle body design, the FC-170 was actually built on top of the existing CJ-5 chassis. It featured a 103.5 inch wheelbase and was equipped with a six-cylinder L-head engine. FC-170 models included pickup, stake bed, chassis & cab, and assorted specialty editions as well as an available heavy-duty dual-rear-wheel version.
Both models included pickup, stake bed, chassis & cab, and assorted specialty editions, with the FC-170 also available in a heavy-duty dual-rear-wheel version. They were virtually unchanged throughout their production runs, save 1959 when the FC-170 received HD rear springs, which increased GVW to a max. 8,000 pounds: additionally, a few ’67 170s were offered with dual rear wheels and a four-speed manual transmission option that bumped GVW up to 9,000 pounds; some ’59-’60 FCs came with full-floating front and rear axles as well.
In mid-1943 Willys-Overland worked with the US Army to develop a lightweight 4x4 vehicle that could be dropped from an airplane into combat situations. Willys-Overland proposed the WAC (Willys Air Cooled) that was powered by a 24 hp Harley Davidson 49cc opposed twin-cylinder motorcycle engine mounted in the center of the vehicle. The WAC featured constant drive to all wheels and could disengage the front axle when needed. The forward-control design was later put into practical use in the cab-forward Jeep® FC-150 and FC-170 4x4 vehicles.
Jeep® DJ-3A
An eye-catching variation of the DJ-3A was the ’59-64 "Surrey Gala" primarily intended for vacation resorts. Perhaps the gaudiest Jeep® vehicle ever, it was available in three color schemes, Tropical Rose and Coral Mist, Jade Tint Green and Glacier White, and Cerulean Blue and Glacier White with a matching striped interior and striped top with fringe.
The DJ-3A was advertised as “Perfect for economical deliveries” and “For carefree business and pleasure transportation.”
Only 1,083 Surreys were produced, making them highly collectible today.
Inspired Design Continues
The all-new Jeep® Wagoneer represented unparalleled refinement and innovation. Prestige and individuality ruled the day. The Jeep brand line-up grew to include 14 models — for work, play, recreation and luxuriously capable transportation.
The 1960s introduced the Jeep® Wagoneer in 1962 an instant classic designed by Brooks Stevens and advertised as “All-New, All-Jeep®.” It featured the first automatic transmission and independent suspension in a 4x4 vehicle. The Gladiator pickup truck was introduced as a “beautiful brute.” A new “Dauntless” V6 engine in the CJ-5 and CJ-6 doubled the power of previous engines.
1961-1965 Fleetvan (FJ-3/FJ-3A)
Willys Motors introduced the two-wheel drive Fleetvan was designed for light-duty, multi-stop applications such as postal delivery and ice-cream trucks. Practical was the operative word for the FJ platform. The Fleetvan was built on a beefed up DJ-3A Dispatcher platform and retained the same tough “Jeep” 81-inch wheelbase and F-134 Hurricane F-head engine. The FJ-Series was efficient, rugged and highly maneuverable.
This step-van featured sliding doors that were easy to enter from either side. Maximum use of front windshield glass permitted “all-points” vision for the driver thanks to its cab-over engine design.
The first version was a right-hand-drive U.S. Post Office model that allowed the driver to operate the vehicle standing up for easier operation.
The slightly longer FJ-3A featured a long overhang with an overall length of 154-inches (vs 135 inches for the FJ-3).
In 1965, a new FJ-6 version was built on the CJ-6 platform. In 1975, the FJ-8 3/4-ton series and FJ-9-Series Postal Service vans built by AM General replaced the FJ-6.
1963-1991 Jeep® Wagoneer (SJ)
In 1962, the Jeep® brand introduced the Wagoneer — the father of all luxury 4x4 SUV’s. Replacing the Willys utility wagon lines, the Wagoneer was designed to provide passenger-car styling, comfort, and convenience with the advantages of four-wheel drive (4WD).
The revolutionary Wagoneer was filled with innovation and industry firsts: the first automatic transmission in a 4x4 vehicle; the first overhead-cam six-cylinder truck engine, the first 4x4 vehicle with an independent front suspension; the first automatic full-time 4x4 system. The revolutionary Quadra-Trac® 4x4 system, introduced in 1973, was available in full-size Jeep trucks and wagons, and later in the CJ-7.
Styled by the famed industrial designer Brooks Steven, the Wagoneer captured the public imagination with its modern styling and good looks. The entire line of “Senior” (SJ) vehicles included the Gladiator and J-Series Trucks, Wagoneer Station Wagons, Panel Deliveries, and early Cherokee models.
The SJ line was in production for more than 28 years with only minor technical changes and when production ended – was the longest continuous automotive production run, on the same platform, in U.S. automotive history.
The Wagoneer was renamed the Grand Wagoneer in 1984 to coincide with the introduction of the downsized Wagoneer and Cherokee (XJ) models.
1963-1987 Jeep® Gladiator / J-Series Truck
In 1962 a completely new "J" line of Jeep Gladiator trucks were introduced for the 1963 model year. The Gladiator full-size pickup trucks shared the same platform, front-end styling, and powertrain as the Wagoneer.
The Gladiator was available in either 120-inch (J-200) or 126-inch (J-300) form, and featuring a Dana 20 transfer case and Dana 44s front and rear. A tougher independent front suspension was available on half-ton trucks until 1965 but used a beefier 44IFS front differential.
Available configurations included: Thriftside (narrow box), Townside (wide box), Chassis or Cab; Stake Bed; Wrecker; and Chassis-mounted campers with extended wheelbases.
In late 1965, the J-200 and J-300 Gladiators became known as the J-2000 and J-3000 respectively. The Gladiator name was dropped in 1971, after which the pickup line was known as the J-Series through 1987. In 2005, a new Gladiator concept vehicle was introduced as a prototype for the possible direction the Jeep brand might take in the near future.
1964-1967 Jeep® CJ-5A/CJ-6A Tuxedo Park
The Jeep® Tuxedo Park IV was a luxury special edition vehicle available on CJ-5A and CJ-6A vehicles produced from 1964-1967.
Tuxedo Park IV models included a chrome front bumper, hood badges, windshield hinges, tail lamps, hubcaps with “Jeep” emblem, and column shift, four-wheel drive and a 160 horsepower V6 engine option. Jeep CJ-5A Tuxedo Park’s were used in Lyndon B. Johnson’s inaugural presidential parade in 1965.
1965-1971 Jeep® J-2000 & J-3000 Series Pickup (SJ)
In late 1965, the J-200 and J-300 Gladiators became known as the J-2000 and J-3000 respectively. The J-2000 featured a 120-inch wheelbase, and the J-3000 had a 126-inch wheelbase. They were available in two or four-wheel drive configurations.
The J-Series Truck featured two great engines: the now standard Jeep® Hi-Torque 6, and the optional Vigilante V-8. You can get the Turbo-Hydra-Matic® automatic transmission along with a new, improved 4-wheel drive shift system and dual-range transfer case, new improved steering, optional full-time power steering, variable-rate rear springs … plus spirited new paint and trim options.
In 1968, the J-3000 Truck (126-inch) featured stout Dana 44 front and Dana 53 axles with 4.27:1 standard gear and 350 cubic inch “Dauntless” V8 (Buick) engine and 4-speed transmission.
1969-1974 Jeep® Gladiator / J-4000 Series Pickup (SJ)
The J-4000 Series pickup featured a new front clip, along 131-inch wheelbase. This brute featured a 19 spline Dana 44 front axle with D44, D53 or D60 rear. The standard powerplant was the 232 V6 engine. Engine options included the AMC 360 V8 and AMC 401 V8. In 1971, the Jeep Gladiators were the only U.S. pickups to have four-wheel drive as standard and were completely at home in the toughest roughest country. Available options included a power takeoff, dumper body, snowplow, wrecker package, and front-mounted winch.
A J4800 Camper Special edition was available that could mount a living-space camper on the truck pickup body. This package featured a payload capacity of 3930 pounds, extra-heavy-duty suspension, four-speed all-synchro transmission, heavy-duty cooling and 10-ply tires.
1966-1969 Jeep® Super Wagoneer (SJ)
In 1965, the Jeep® brand introduced the refined Super Wagoneer – a true luxury 4x4. Also known as the “Super Custom,” the upscale Wagoneer was designed for the prestige buyer who desired rugged versatility with sedan comfort. It featured a single-speed transfer case for all-weather capability.
Super Wagoneer sported many premium features including: air conditioning, power tailgate, power brakes, power steering, seven-position tilt steering wheel, tinted windows, three-tone body striping, vinyl roof, padded vinyl roof with chrome roof-rack, full wheel hubcaps, white-walled tires, powerful 327-cubic inch “Vigilante” four-barrel V8 engine (270 hp) with console-shifted TH400 “Turbo Hydra-Matic” automatic transmission – all standard.
With this high level of standard equipment, Super Wagoneer paved the way for the burgeoning luxury Sport Utility Vehicle (SUV) market of today. The $5,943 MSRP was almost double that of the base Wagoneer, which set it apart from the masses.
1975 marked the introduction of the “woody treatment, a wood grain appliqué, a look that became synonymous with later Wagoneer’s.
1967-1969 M-715
The M-715 series 1 1/4-ton military Jeep® vehicle was designed to replace the Dodge M37 series 3/4-ton vehicles that had been in military service since 1951. The M-715 was an adaptation of the Gladiator pickup truck, becoming the first tactical vehicle built primarily from civilian components.
The M-715 featured an inline 6-cylinder I-6 “Tornado” engine, T-98 four-speed transmission, NP200 transfer case with low range, Dana 60 front and Dana 70 full-floating rear axle with 5.87:1 axle ratio. Top speed was 55 mph.
The front grille fenders, hood, doors and cab were stamped from Gladiator dies, with modifications to the upper part of the cab and doors as well as the fender cutouts. The cargo box was an entirely military design.
The M-715 came in several variations, all built on the same frame and wheelbase: the M-724 cab & chassis model, equipped with a welder, generator, and 8,000-pound winch; the M-725 standard army ambulance, the M-726 telephone maintenance truck with 8,000-pound PTO winch, and spotlight mounted on the left corner of the cowling. Non-military government agencies also used the M-715 as well, including: fire, forestry, and fish/game departments.
1967-1973 Jeepster Commando (C-101)/(C-104)
During the late 1960s, Kaiser detected a growing interest in leisure time use of 4x4 vehicles and capitalized on it with the introduction of a new series called Jeepster Commando. Kaiser Jeep borrowed the names of the Willys Jeepster and the Willys Commando Fire Truck for this sporty vehicle, designed to compete with the Bronco and Land Cruiser.
Launched with a youthful ad campaign promising seaside fun, the Commando was the first compact 4WD vehicle with automatic transmission and sported an interior “designed to handle the elements and impress the ladies on the beach.”
The C-101 (101-inch wheelbase) was built on a CJ-6 chassis with four body options – roadster, pickup, power-top convertible, and station wagon (8705F).
Long a favorite among the Jeep® brand faithful, early versions of the Commando came with many desirable components, including the "Dauntless" V6, optional TH400 transmission, and full floating Dana 27 front and 44 rear axles. One of the rarest of rare Jeep vehicles is the 1971 Commando "Hurst Special," a AMC / Hurst joint promotion that featured a dual-gate Hurst shifter, ABS hoodscoop, 8,000 rpm racing tach, and blue and red exterior rally stripes. Fewer than 100 were ever produced and are much sought-after among collectors.
Two versions were built: the 1967-1971 Jeepster Commando (C-101) and the AMC-inspired Commando (C-104) of 1972-1973 (dropped Jeepster from name). Several special editions of the Jeepster Commando were produced. The Jeep brand produced the SC-1 or Sport Commando in 1971, which came standard with a V6 engine and included a special “Butterscotch” paint job and “speed stripes.” A similar version with revised sheet metal was offered in 1972 as the SC-2.
The Commando’s front end was restyled in 1972 to accommodate the AMC 232 and 258 OHV six-cylinder and 304 V-8 engines. Many feel the departure from the traditional Jeep grille brought on a quick demise for the Commando.
Daring Adventures Begin Here
The Jeep® brand’s 4x4 leadership continues in the 70’s with the introduction of the first full-time 4x4 system. The sporty 2-door full-size Cherokee (SJ) sweeps the 4x4 of the Year awards. Six models help elevate sales to all-time highs.
In 1969, Kaiser Jeep started a “Jeep® Great Escape” advertising campaign showing the variety of recreational uses of Jeep vehicles. Kaiser Jeep sold the company to American Motors (AMC) in 1970 for approximately $75 million. Four-wheel-drive vehicles were becoming very popular – by 1978, AMC was producing 600 vehicles a day. In 1972, AMC introduced the Quadra-Trac® 4x4 system, the first automatic full-time four-wheel-drive system. In 1976, AMC introduced the CJ-7.
1970-1984 Dispatcher Jeep® (DJ)
The Dispatcher Jeep (DJ) was a two-wheel version of the popular CJ series. The vehicle resembled the CJ, but was different in many ways; it was completely enclosed, rear wheel drive only, included sliding doors, and included a swinging rear door.
1974-1987 Jeep® J-10 Pickup
In 1971, the Jeep® Trucks dropped the Gladiator name. Later offerings were called J-10 (119-inch) or J-20 (131-inch). Improvements included front disc brakes, a new front axle, six-stud wheels and heavier frame cross members. The J-10 J-Series pickup truck line included the Honcho, Golden Eagle and 10-4 trim packages.
All trucks shared the same body design as the Jeep® Wagoneer and Cherokee from the cab forward, and were offered with traditional slab-sided or step-side bodies. The 10-4 trim package was produced from 1974-1983. The 1978 package consisting mostly of color choices and detailing, the 10-4 package also offered an optional, factory-installed CB radio.
In 1976, the popular Honcho model appeared and added $699 over a standard custom level J-10 shortbed. It was the truck equivalent of the wide-track Cherokee Chief and included two versions: the step-bed Sportside and the Townside.
The Honcho included gold striping on the bedside, fenders and tailgate, wide 8x15-inch spoker wheels and off-road tires, Levi’s denim interior, and sport steering wheel. The Laredo package replaced the Honcho in 1983. Produced in 1977-1983, the 1977 Golden Eagle package included a grille guard, driving lamps, pick-up bed roll bar, eight-inch wheels, Levi’s seats, accent stripes and an eagle hood decal – all for a $749 premium.
1974-1987 Jeep® J-20 Pickup
In 1974, the Jeep Trucks changed names to either the J-10 (119-inch) or J-20 (131-inch) models. Improvements included front disc brakes, a new front axle, six-stud wheels and heavier frame cross members.
The J-20 was the higher GVW (gross vehicle weight) rated truck in the lineup, ranging in capacity from “heavy” half-ton to over one-ton capacity and even dual rear wheel configuration. In the J-series years there were also J-30 series trucks produced.
1955-1983 Jeep® CJ-5 Universal
Beginning in 1973, all Jeep CJs came equipped with AMC-built 304- or 360-cubic-inch V-8 engines. Renegade models typically featured 304 cubic inch (5L) V8 engine, stouter drivetrain, alloy wheels, and a Trac-Lok® limited slip rear differential.
Many special editions were offered, including the 1964-1967 “luxury” Tuxedo Park, the 1969 Camper, the 1969 “462”, the 1970 Renegade I, the 1971 Renegade II, the 1972-1983 Golden Eagle, and 1973 and 1976 Super Jeep. A two-wheel drive version DJ-5 was offered through 1974.
A popular and enduring legend, the CJ-5 has probably logged more trail miles than any other Jeep vehicle. Spanning thirty years, the CJ-5 had the longest production run of any Jeep vehicle.
The CJ-5 / camper was marketed as a new camping concept. It featured a unique industry-first detaching system that made removal of the camper a simple operation.
1972-1983 Jeep® CJ-5 Renegade
Renegade models typically featured a 304-cubic inch (5L) V8 engine, stouter drivetrain, alloy wheels, and a Trac-Lok® limited slip rear differential. For 1976 AMC reintroduced the “Super Jeep” (also offered in 1973). This unique CJ-5 featured special striping on the hood and seats, chrome front bumper, roll bar, 258 OHV inline six, black rubber lip extensions on the fenders, and oversize Polyglas white-walled tires.
A special run of 600 Jeep® Renegade II models with 200 each painted Baja Yellow, Mint Green, and Riverside Orange were produced in 1971. Also, 150 were finished in Big Bad Orange early in the run (not shown).
1975-1983 Jeep® Cherokee (SJ)
The new Cherokee was a sporty, two-door version of the Wagoneer and featured bucket seats, a sports steering wheel, and racy detailing designed to appeal to younger, more adventurous drivers.
In February 1974, the Jeep® Cherokee was the 1st vehicle to win Four Wheeler magazine’s Achievement Award that we know today as the Four Wheeler of the Year award.
In 1975, the Cherokee was offered in two body styles: the Cherokee wide-track with three-inch wider axles and fender flares, and the Cherokee with normal size axles and no fender flares. A four-door version of the Cherokee was available by 1977.
Besides the base Cherokee, options packages offered over Cherokee’s nine-year run included the Cherokee S, Cherokee Chief, Laredo, and Golden Eagle.
1975-1978 Jeep® Cherokee Chief (SJ)
AMC brought back the two-door Wagoneer as the youth-oriented Cherokee.
The new Jeep® Cherokee was a sporty, two-door version of the Wagoneer and featured bucket seats, a sports steering wheel, and racy detailing designed to appeal to younger, more adventurous drivers.
In February 1974, the Jeep® Cherokee was the 1st vehicle to win Four Wheeler magazine’s Achievement Award that we know today as the Four Wheeler of the Year award.
In January of 1975, the Cherokee Chief was introduced. The Wide-Track option was available with key upgraded interior and exterior features: exterior stripes, larger wheels, three-inch-wider axles, larger front and rear wheel cutouts, Dana 44 front and rear axles, and a nicer interior. The package retailed for $349 more than the “S” model.
Besides the base Cherokee, options packages offered over Cherokee’s nine-year run included the Cherokee S, Cherokee Chief, Laredo, and Golden Eagle.
1976-1986 Jeep® CJ-7
In 1976, AMC introduced the CJ-7, the seventh generation of the original vehicle and the first major change in Jeep® design in 20 years.
The CJ-7 had a slightly longer wheelbase than the CJ-5 in order to allow space for an automatic transmission. The CJ-7 featured squared-off door openings vs. the CJ-5’s rounded door openings. A quick way to distinguish the two apart.
In 1978, Mark Smith who is widely known as the father of modern four-wheeling, took a group of 13 modern explorers from Tierra del Fuego, Chile to Prudhoe Bay, Alaska in their Jeep® CJ-7 4x4s. The 21,000-mile trip took 122-days to complete and included a remarkable crossing through the Darien Gap, a stretch of hostile jungle that had only once before been crossed by the British military in 100 days with the loss of eight men. Smith and his men crossed the Darian Gap in 30 days lost no one.
For the first time, the CJ-7 offered an optional molded plastic top and steel doors. Both the 93.5-inch wheelbase CJ-7 and 83.5-inch wheelbase CJ-5 models were built until 1983 when demand for the CJ-7 left AMC no choice but to discontinue the CJ-5, after a 30-year production run.
1970s Jeep® Golden Eagle Pkg
The Golden Eagle option package was a $200 premium above the Renegade package. It originally included an eagle decal on the hood, larger tires, Levi’s Soft Top, rear-mounted spare, wheel lip extensions, spare tire lock, Convenience group, Décor group, tachometer carpeting and clock.
A 1980 Jeep CJ-7 Golden Eagle named “Dixie” was made famous by Daisy Duke on the popular show Dukes of Hazzard. The vehicle is now on display in the Dukes of Hazzard Museum in Nashville, TN. The CJ-5 Golden Eagle package was available from 1977-1983.
1963-1991 Jeep® Wagoneer (SJ)
American Motors Corporation acquired Kaiser Jeep Corporation in early 1970. The Jeep® Wagoneer continued to be refined and upgraded with many advances coming through the decade.
A new AMC360 cu in V8 and later 401 cu in V8 engine were introduced. The innovative Quadra-Trac® 4x4 system revolutionized the industry with full-time (no manual shifting) capability.
The innovative Quadra-Trac® 4x4 system revolutionized the industry with full-time (no manual shifting) capability.
The Wagoneer Limited (1978-1979) was the spiritual successor to the Super Wagoneer and was later renamed the Grand Wagoneer. The Limited was the most luxurious 4x4 ever produced at that time.
Road & Track magazine called it, “The Champagne of 4-wheel-drives.”
Taking 4x4 Capability to New Heights
The all-new Jeep® Cherokee (XJ) introduced helped revolutionize the 4x4 market. The mighty XJ introduced many industry firsts, including: the first compact 4-door SUV, first UniFrame construction, and first full-time 4x4 system with shift-on-the-fly capability.
A second-energy crisis in 1979 spurred the development of a smaller 4x4 wagon – the All-New Jeep® Cherokee (XJ). It featured a uni-body design, compact dimensions and suspension system influenced by the chief engineer of the Renault Formula 1 racing team. AMC recorded record sales in the 80s and discontinued the CJ-series and introduced an All-New Jeep® Wrangler (YJ) in 1986. A year later, in 1987, American Motors Corporation was sold to Chrysler Corporation and the Jeep brand became a part of Chrysler Corporation’s Jeep/Eagle Division.
1980-1986 Jeep® CJ-5 Laredo
The Laredo package was offered in the CJ line from 1980 to 1986 but because the CJ-5 was discontinued after 1983, it was pretty rare in that line. The typical package included a chrome grille, bumpers, wheels, hood emblem, and trim.
Since then, the Laredo name has carried on in several Jeep® models until the current day, and has come to represent an upper-middle trim package with stylish accents.
1982-1986 Jeep® CJ-7 Laredo
The Laredo package was offered in the CJ-7 line from 1982 to 1986.
The typical package included a chrome grille, bumpers, wheels, hood emblem, and trim.
Since then, the Laredo name has carried on in several Jeep® models until the current day, and has come to represent an upper-middle trim package with stylish accents.
1981-1985 Jeep® CJ-8 Scrambler
After the CJ-6 was phased out in 1975, Jeep® owners again clamored for more room. AMC answered with the CJ-8 "Scrambler." This small pickup truck was similar to the CJ-7, but featured a longer 103-inch wheelbase and featured a long rear overhang for increased cargo space.
Componentry largely paralleled the CJ-7’s, though a V8 was never offered in the CJ-8, and six-cylinder Scramblers could get the AMC Model 904 automatic transmission.
Known internationally as the CJ-8, the open cab pickup was available in either Soft Top or hardtop configurations. A steel hard-top version of the Scrambler was exported to Australia, and the U.S. Postal Service in Alaska employed insulated panel-delivery Scramblers with automatic transmissions. Former U.S. President Ronald Reagan was popularly seen driving his Blue Scrambler at “Rancho De Cielo” ranch.
The Scrambler was replaced by the similarly-sized Jeep Commanche Pick-up Truck. Not a hot seller in its day, today Scrambler’s are extremely popular among collectors and off-road builders alike.
1970-1987 Jeep® J-10 Truck
In 1971, the Jeep Trucks changed names to either the J-10 (119-inch) or J-20 (131-inch) models. Improvements included front disc brakes, a new front axle, six-stud wheels and heavier frame cross members.
The J-10 J-Series pickup truck line included the Honcho, Golden Eagle and 10-4 trim packages.
All trucks shared the same body design as the Jeep Wagoneer and Cherokee from the cab forward, and were offered with traditional slab-sided or step-side bodies.
1984-1991 Jeep® Grand Wagoneer (SJ)
In 1984, AMC transferred the Wagoneer and Cherokee names to the small unibody XJs. The full-size SJ Wagoneer was preserved until 1991, however, under the “Grand Wagoneer” name.
Marketed as a more luxurious SUV, it was also one of the last vehicles sold in North America with a carburetor.
The 1991 model was available with a “Final Edition” badge on the dashboard.
Considered “the gold standard of the SUV market”.
1984-2001 Jeep® Cherokee (XJ)
After its own market research convinced AMC that the future lay in compact SUVs, the automaker pumped $250 million into the design and production of the new compact XJ Cherokee and Wagoneer sports wagons.
XJ designs date back to 1978, when a team of AMC and Renault engineers drew sketches and made clay models from the existing SJ Cherokee, but the all-new XJ series finally made its well-received debut in 1984, when it scored an unprecedented sweep of the "4X4 of the Year" awards by three primary off-road magazines.
The 1984 Jeep® Cherokee was a revolutionary vehicle: 21 inches shorter, 6-inches narrower, 4 inches lower, and 1,000 pounds lighter than the full-size Wagoneer (SJ). It was built with a revolutionary unibody instead of a traditional chassis-and-frame.
The XJ was the first vehicle with two available 4x4 systems: Command-Trac® part-time and Selec-Trac® full-time 4x4. XJs have proven enduringly popular with 4x4 enthusiasts for their off-highway abilities and wide availability of aftermarket modifications.
Until 1988, the Cherokee was the only compact SUV to offer both two- and four-door models. Originally fitted with the choice of a 2.5L four-cylinder engine or a 2.8L V-6, the venerable 4.0L inline-six engine debuted in 1987.
There were 14 trim models throughout the years: Base, SE, Wagoneer Limited, Briarwood, Pioneer, Pioneer Olympic Edition, Chief, Sport, Country, Classic, Limited, Laredo, Freedom, and 60th Anniversary Edition.
1986-1992 Jeep® Comanche (MJ)
The Jeep® Comanche (also called the MJ) was a pickup version of the XJ Cherokee. Comanche pickup originally sported much identical running gear to the XJ, though you could get a 2.1L Renault I-4 diesel engine for the ’86 MJ model year.
The Comanche was a unibody vehicle, making it unique among pickups. It was available as the short-bed Comanche Sport Truck and the long-bed Comanche Chief. This marked the end of the Jeep pickup line that began in 1947.
1987-1996 Jeep® Wrangler (YJ)
The Wrangler (YJ) replaced the long-lived CJ Series. It had a wider track, angled grille, rectangular headlamps, and a modernized interior. All this made it a very “civilized” Jeep® Wrangler.
Although the Wrangler shared the familiar open-body profile of the CJ-7, it contained few common parts with its famous predecessor. Mechanically, the Wrangler had more in common with the Cherokee than the CJ-7. The Wrangler YJ had square headlights, which was a first (and last) for this type of Jeep vehicle.
Wrangler trim levels included: Base (“S” or “SE”), Laredo, Islander, Sport, Sahara, Renegade, and Rio Grande.
On Aug. 5, 1987, about a year after the introduction of the Wrangler, American Motors Corporation was sold to the Chrysler Corporation and the popular Jeep brand became a part of Chrysler’s Jeep / Eagle Division.
1984-1990 Jeep® Wagoneer Limited (XJ)
The family-oriented Jeep® Wagoneer was a variation on the XJ Cherokee. It was sold in two trim levels: the Wagoneer and the Wagoneer Limited.
Both Wagoneer models were distinguished from the Cherokee by their four headlamps, with vinyl wood side trim special to the Limited. The Base model had a higher level of trim than the Cherokee XJ models, but less than the top-of-the-line Limited.
The Jeep Wagoneer was available with either the “part-time” Command-Trac® or a “full-time” Selec-Trac® 4x4 system. Command-Trac featured shift-on-the-fly capability allowing the driver to shift into or out of 4x4 while the vehicle is in motion. The sophisticated full-time Selec-Trac is engaged at all times and features a special viscious coupling that eliminates the binding, or “crow hopping,” that occurs when most 4x4s are operated on dry pavement.
Authentic to the Core
The all-new 1993 Jeep® Grand Cherokee (ZJ) set a new industry benchmark thanks to its unique balance of on- and off-road capability. The super-capable Wrangler (TJ) with its new coil suspension was introduced in 1997. In 1999 the new Grand Cherokee (WJ) was marketed as the most capable SUV ever. Sales soared to 629K units for the decade.
After about 30 years, the classic Grand Wagoneer gave way with a “Final Edition” model in 1991. An All-New Jeep® Grand Cherokee launched in 1993 and was a larger and more luxurious cousin to the Cherokee – with a smoother motorway ride and a more spacious interior. An All-New Jeep Wrangler (TJ) was introduced in 1997 – that looked very similar to the CJ-7. The TJ used a four-link coil suspension and featured a new interior. In 1998, the German Daimler-Benz merged with the Chrysler Corporation (including the Jeep brand) for $36 billion.
1993-1995 Jeep® Grand Cherokee (ZJ)
The Grand Cherokee (ZJ) famously first appeared by crashing through the convention center glass at the North American International Auto Show in Detroit during its introduction there on Jan. 7, 1992. The Grand Cherokee replaced the Wagoneer as a mid-sized luxury SUV – a design class many automakers would rush to imitate.
The first SUV equipped with a driver’s side air bag, it set new standards for on-road ride, handling and comfort in an SUV. The Grand Cherokee was immediately popular and won dozens of awards, including Motor Trend magazine’s Truck of the Year, Four Wheeler magazine’s Four Wheeler of the Year and 4Wheel & Off-Road magazine’s 4x4 of the Year for 2003.
New for ’93, the 105.9-inch-wheelbase Grand Cherokee took Cherokee’s levels of refinement to a new level.
ZJs originally came in three trims options: Base, Laredo, and Limited.
Specialty models included the Orvis (1995-97), a Limited custom with an exterior color scheme of hunter green with gold striping. Its interior sported two-tone green and champagne seats complimented with red accents and Orvis badging.
1993 Jeep® Grand Wagoneer (ZJ)
The Jeep® Grand Wagoneer ZJ was a rare version of the Grand Cherokee that was offered only in 1993.
The Grand Wagoneer was a top-of-the-line package that offered every ZJ option, including the V8, as well as a look that harkened back to the recently deceased “SJ” Grand Wagoneer.
The Grand Wagoneer (ZJ) was offered as a totally separate model, the woodgrain side setting it apart.
1997-2006 Jeep® Wrangler (TJ)
Considered the Ultimate Escape Machine. The 1997 Jeep® Wrangler (TJ) offered outstanding on-road handling and legendary off-road capability. The all-new 1997 Jeep Wrangler is the fifth Jeep vehicle to win the “4x4 of the Year” award
The new Wrangler had a retro-look very similar to the CJ-7, but was very different from a mechanical standpoint. Nearly 80 percent of the vehicle parts were newly designed. Starting with the basic Wrangler platform, Jeep engineers gave the Jeep the most thorough overhaul since the Quad evolved into the MB.
The biggest engineering change on the TJ was the new Quadra-Coil™ suspension, which replaced standard leaf-springs and provided a greatly improved on-road ride. Off-road capabilities were enhanced with increased ground clearance and more aggressive approach and departure angles. The TJ also featured a new interior, including driver and passenger air bags. The TJ retained several classic Jeep features such as round headlights (no longer square), a fold-down windshield (first seen in 1940) and removable doors, as well as a choice of a Soft Top or removable hardtop. A factory-fitted sport bar was also standard. The TJ engine is the same 4.0L AMC Straight-6 used in the Cherokee and Grand Cherokee.
The TJ Wrangler line has garnered rave reviews since its debut and is proving to be an extremely adaptable trail vehicle, with a growing variety of aftermarket performance parts now available.
In 2003, the Jeep brand introduced the most capable Wrangler ever — Rubicon. The new model was named for the famed Rubicon Trail in the Sierra Nevada Mountains. The Rubicon model featured Dana 44 axles, air actuated Tru-Lok® front and rear lockers, Rock-Trac® 4x4 system, 31-inch Goodyear MT/R off-road tires, four-wheel disc brakes, diamond-plate rock rails.
The Wrangler Unlimited debuted in late 2004 with a longer wheelbase, 13 inches more cargo room and enhanced on-road riding comfort. In 2005, the Jeep Brand introduced the Rubicon Unlimited – it featured the wheelbase of the Unlimited and off-road features of the Rubicon.
Elevated 4x4 Capability
The radical 2003 Jeep® Wrangler Rubicon was the most capable vehicle ever produced by the Jeep brand. A new 4-door Wrangler took the industry by storm. The Compass and Patriot were the first Jeep vehicles to reach into the small cross-utility segment.
The merger of Daimler-Benz and Chrysler in 1998 started to show the fruits with the introduction of a number of new Jeep® vehicles. In 2001, a new Jeep® Cherokee (KJ) replaced the long-lived Cherokee (XJ). A seven-passenger Jeep Commander was introduced in 2006. The Jeep Compass and Patriot (MK) and Jeep Wrangler and Wrangler Unlimited (JK) were all introduced in 2007. A new Jeep Cherokee (KK) was introduced in 2008. The parent company Chrysler Group LLC enters into a global alliance with Fiat SpA in 2009.
2002-2007 Jeep® Liberty (KJ)
The venerable Cherokee (XJ) was phased out in 2001 its replacement was the Liberty (KJ). The new Jeep® Liberty featured time-tested design cues like round headlamps and seven-slot grill.
The Liberty infused bold engineering advances like independent front suspension and a new 3.7L V6 to replace the longstanding 4.0L I-6 engine.
Four-wheel drive is via Command-Trac®; Liberty Limited models received Selec-Trac and 3.73:1 axles as standard. For the 2005 model year, Liberty was offered with an optional 2.8L turbo diesel engine and six-speed manual transmission.
2004-2007 Jeep® Wrangler Unlimited (TJ)
In 2004, the Jeep® brand offered a “stretched” version of the TJ, Wrangler Unlimited. Ten inches longer in wheelbase (103-inch) and 15-inches longer in overall length, the Unlimited offered two inches more rear leg room, more interior space, and greatly enhanced on-road handling.
The Unlimited was slightly different from the long military TJ-L model, adding five inches of rear overhang but having less space in the mid-body. The Unlimited is unofficially known by fans as the “LJ”.
The increased wheelbase offered more refined on-road comfort, as well as versatility and increased towing capacity to 3,500 pounds when properly equipped.
In 2005, the Jeep Brand introduced the Rubicon Unlimited – it featured the wheelbase of the Unlimited and off-road features of the Rubicon.
2005-2010 Jeep® Grand Cherokee (WK)
The all-new Grand Cherokee (WK) debuted in 2004 as a 2005 model. This revamped Grand Cherokee combined power, luxury and a significantly quieter, more comfortable ride.
Jeep® Brand engineers worked hard to improve on-road refinement by adding a short / long-arm independent front suspension similar to the 2002 Liberty.
The ground-up transformation continued with a choice of three power plants including the mighty 5.7L 330 hp HEMI® V8. The 2006 Jeep® Grand Cherokee SRT8 featured a 6.1L HEMI® V8 with 420 hp and 420 lb-ft of torque, 20-inch lightweight forged wheels and four-piston Brembo brakes.
The available full-time Quadra-Drive II® 4x4 system featured front and rear limited slip differentials and a center differential-lock which operated in low-range.
An all-new Grand Cherokee (WK) was introduced in 2011.
2006-2010 Jeep® Commander (XK)
The 2006 Commander was the first seven-passenger Trail Rated® Jeep® 4x4. Based on the ‘05 Grand Cherokee platform, the boxy Commander was only slightly longer than the WK (two inches), but a three-inches-higher stepped roofline and stadium-style seating arrangement allowed for an extra row of seats in back.
The Commander’s boxy styling—with upright windshield and squared-off sides—instantly distinguishes it from its cousin.
Basic power-and drivetrain offerings were the same as the Grand Cherokee (WK). As with most Jeep 4x4 models, the Commander carried the Jeep Trail Rated badge. To be Trail Rated, a vehicle must meet performance standards in traction, articulation, ground clearance, maneuverability, and water fording.
2007-2017 Jeep® Compass (MK)
First appearing at the 2006 North American International Auto Show, the Jeep® Compass is a compact crossover SUV that features available Trail Rated® capability (new for the 2011 model year).
The vehicle is front-wheel-drive with a choice of two available electronically controlled 4x4 systems for all-weather use: Freedom-Drive I™, a full-time system for on-road use, or Freedom-Drive II®, that is off-road capable.
In 2011, the Jeep brand celebrates its 70th Anniversary with a special edition of the Jeep Compass. This unique vehicle is available with unique exterior paint color (Bronze Star Pearl), 70th Anniversary badging, and more.
In 2017 the Jeep Compass (MK) wound down and laid the path to an all-new Compass (MP) that is an evolution of quality, performance, fuel efficiency and capability.
2007-2017 Jeep® Patriot (MK)
The Jeep® Patriot is a compact crossover SUV that features available Trail Rated® capability.
The vehicle is front-wheel-drive with a choice of two available electronically controlled 4x4 systems for all-weather use: Freedom-Drive I™, a full-time system for on-road use, or Freedom-Drive II®, that is off-road capable.
In 2011, the Jeep brand celebrates its 70th Anniversary with a special edition of the Jeep Patriot. This unique vehicle is available with unique exterior paint color (Bronze Star Pearl), 70th Anniversary badging, and more.
The Patriot (MK) was extremely popular model that offered numerous adventures over its decade of production.
2007-Present Jeep® Wrangler (JK)
Wrangler is the ultimate, all-American 4x4 freedom machine – the Jeep® brand’s modern-day descendant of the original, heroic Willys MB.
The 2007 Wrangler’s signature round headlamps, iconic seven-slot grille, solid axles, removable doors, exposed hinges, fold-down windshield, innovative removable and convertible tops all honor Jeep brand heritage while signaling new levels of capability and versatility.
Building on the successful, original Jeep formula with an all-new frame, exterior and interior design, engine and Safety / Security and convenience features.
The Wrangler is certified with a Jeep Trail Rated® badge, verifying that the vehicle is able to perform in a variety of challenging off-road conditions identified by five performance categories: traction, ground clearance, maneuverability, articulation, and water fording. In short, the Wrangler is designed to satisfy hardened off-road enthusiasts and luxury SUV drivers alike, with minimal compromise to either extreme.
For 2011, all Wranglers boast an all-new interior, and Sahara models feature a more premium body-color hardtop.
2007-Present Jeep® Wrangler Unlimited (JK)
Wrangler is the ultimate, all-American 4x4 freedom machine – the Jeep® brand’s modern-day descendant of the original, heroic Willys MB.
Featuring a one-of-a-kind, four-door open-air design, the Wrangler (JK) represents the most seamless integration of off-road ruggedness and passenger luxury in its 70 plus years of Jeep® brand history.
Building on the successful, original Jeep formula with an all-new frame, exterior and interior design, engine and Safety / Security and convenience features.
The Wrangler is certified with a Jeep Trail Rated® badge, verifying that the vehicle is able to perform in a variety of challenging off-road conditions identified by five performance categories: traction, ground clearance, maneuverability, articulation, and water fording. In short, the Wrangler is designed to satisfy hardened off-road enthusiasts and luxury SUV drivers alike, with minimal compromise to either extreme.
For 2011, all Wranglers boast an all-new interior, and Sahara models feature a more premium body-color hardtop. Wrangler Unlimited combines class-leading off-road capability with everyday practicality including room for five adult passengers and the most cargo space ever offered in a Wrangler.
2008-2012 Jeep® Liberty (KK)
In 2008, the all-new Jeep® Liberty (KK), with its rugged, classic Jeep design, replaced the softer, more rounded Liberty (KJ).
Jeep Brand engineers sought to improve the Liberty vehicle’s on-road refinement and strengthen its off-road abilities. As a result, All-New independent front and five-link suspension systems, along with an all-new available Selec-Trac® II full-time 4x4 system were developed, giving the Liberty refined on-road handling without compromising the vehicles off-road attributes.
On the inside, seat comfort, cargo capacity and passenger room were improved. Liberty’s available Sky Slider® Roof delivered a true Jeep open-air experience.
In 2011, the Jeep brand celebrates its 70th Anniversary with a special edition of the Jeep Liberty. This unique vehicle is available with unique exterior paint color (Bronze Star Pearl), 70th Anniversary badging, and more.
The venerable Liberty was retired in 2012 and replaced in the lineup by the All-New 2014 Jeep Cherokee.
2011-Present Grand Cherokee (WK)
All-new for 2011 and more than 4 million sales after the first Grand Cherokee, the Jeep® brand improves the formula and delivers the perfect blend of on-road refinement and off-road capability.
The new WK provides premium on-road performance, legendary Jeep craftsmanship, improved fuel economy, a world-class interior, a sleek new exterior design, true American craftsmanship and a host of safety and technology features.
A New Trailhawk model was introduced introduced in 2017 and includes standard Quadra-Lift® air suspension, Quadra-Drive II 4x4 system, all-terrain tires, skidplate package
The new Trackhawk was released as the quickest and most powerful SUV ever. It included a supercharged 6.2L V8 engine, modified engine cooling, high-performance Brembo brake system and Launch mode for an incredible track performance.
Passion for Greatness
The Jeep® brand resonates with consumers around the world as global sales increase to highest point in over 75-year history with 1.41 million units sold worldwide for 2016. Strategic launches of the all-new Grand Cherokee, Renegade and Compass vehicles.
The Chrysler Corporation was hit hard by the automotive crisis of 2008-2010. After merging with Fiat S.p.A in 2008, Chrysler repaid its obligations in the bailout to the U.S. government in 2011 as part of the Troubled Asset Relief Program. Fiat S.p.A purchased the Chrysler Group in 2014 for $3.65 billion and was renamed FCA US LLC, to reflect the Fiat-Chrysler merger. The Jeep brand is going global in sales and saw record profits after the introduction of many new vehicles including the Jeep Cherokee (KL), Jeep Renegade (BU) and Jeep Compass (MP).
2014-Present Jeep® Cherokee (KL)
The All-New 2014 Jeep® Cherokee replaced the Liberty – promising to redefine the midsize segment. The Jeep brand dug back and tapped into the Cherokee name for launch for this forward-thinking vehicle. Cherokee introduced four models in 2014: Sport, Latitude, Limited and Trail Rated® Trailhawk®.
The progressive Cherokee redefines the midsize segment with Best-in-Class 4x4 capability, a fresh appearance, outstanding efficiency, uncommon versatility and refined manners for everyday use.
The rugged Trailhawk is styled, equipped, and engineered to take capability in this segment to new heights. Cherokee Trailhawk has Best-in-Class 4x4 Capability thanks to a lifted off-road suspension with skid plates, tow hooks, Selec-Terrain® traction control, Jeep Active Drive Lock with rear locker, Selec-Speed Crawl Control with 56:1 crawl ratio and aggressive approach, departure and breakover angles.
Setting a benchmark for the industry, the Cherokee was the first mid-size SUV to offer as standard a nine-speed automatic transmission on all trims. The All-New 3.2L Pentastar® V6 and 2.3L Tigershark MultiAir® 2 engines dramatically improved efficiency and refinement.
2015-Present Jeep® Renegade (BU)
The All-New 2015 Jeep® Renegade marked the brand’s first entry into the small SUV market. It launched as the most capable small SUV ever. Jeep Brand designers took many cues from the iconic Wrangler with its legendary seven-slot grille, round headlamps and upright stance.
Fresh new styling was infused with classic military themes including an “X” motif from the gas cans that were associated with Willys MB vehicles from WWII.
The Renegade was designed in America, crafted in Italy and sold in over 100 countries across the globe. Its “small-wide 4x4 architecture” combined Best-in-Class 4x4 Capability along with an available Class-Exclusive disconnecting rear axle and low-range Power Transfer Unit (PTU). The system was designed to only engage when 4x4 traction was needed.
The Renegade Trailhawk® was designed to take on the trails. It came standard with Jeep Active Drive Low with a 20:1 crawl ratio and the Selec-Terrain® traction management system.
The Renegade was equipped with the world’s first nine-speed automatic transmission for the small SUV class and an industry-exclusive, available My Sky® dual-panel roof offering open-air freedom.
The Renegade featured a number of technologies once found only on upper-segment vehicles – including award-winning Uconnect touchscreens and the full-color instrument cluster. The vehicle offered over 70 advanced standard and available safety and security features.
2017-Present Jeep® Compass (MP)
The All-New Jeep® Compass was completely redesigned inside and out. The Compass provides a capable on- and off-road crossover at a reasonable price. It fills the void from the previous Compass and Patriot (MK) platform vehicles. Compass vehicles are produced in four plants in Brazil, China, India and Mexico for a global market.
Compass features FCA’s “small wide 4x4 architecture” that combines best-in-class capability with exceptional on-road driving dynamics. The authentic Jeep exterior styling includes an open-air dual-pane sunroof.
Two advanced intelligent 4x4 systems are available, each of which can send 100 percent of available torque to any one wheel: Jeep Active Drive and Jeep Active Drive Low with 20:1 crawl ratio. The Trailhawk model is Trail Rated® and includes Selec-Terrain® with Rock mode along with Selec-Speed Control and Hill-Descent Control.