Problem
Insufficient charging infrastructure for Electric Vehicle.
No charging service on the go.
No communication between EV and Grid.
Solution
App connecting mobile charging service with on-demand connecting technology.
Same app communicate vehicle to vehicle charging request on a credit transfer basis.
Empathy map
Quantitative & Qualitative research
Competitive Graph
Competitive analysis
Design strategy
Informative architecture
User flow
Task flow
Priority matrix
Disney method
Usability testing
Heuristic evaluation
Persona
User journey map
Needs & wants and HWM
Problem statement
Low fidelity
High fidelity
Final UI design
Prototype
Target Audience
Ev Owners
Constraints
Internet Connectivity
smart phones
Business Type
B2C
Cross Channels
IOS
Android
General Task
Getting information about nearby mobile charging service
Pre-booking
Plan trips
Easy payment
Emergency booking
Critical Success Factors
Slot reservation
Trip planner
Emergency booking
User interface
Data security
Competitive Analysis
To understand how the needs of the users were being met with and existing charging station apps we did a competitive analysis. It also helped us to defined the market gaps and opportunities as well as get inspired with best practices.
Competitive Graph
Qualitative
We have interviewed 5 people who are using electric vehicles in their daily life, and asked open end questions to give them chance to talk more out their experience. It helped us to understand their needs, behaviours, motivation and frustrations.
Questions
- Why did you choose Ev?
- Do you use your EV for long journey?
- When you doesn’t find a charging station, What do you do?
- What is stopping you to take our EV for a long trip?
- How long you have been using EV?
- How far is your work location and how you travel?
- What do you do when your charge is drained out in the middle?
- Why avoiding charging station to charge your EV?
- How was your overall experience with EV & charging station?
- Which application you are using to find your nearest charging station?
- Do you like to charge your vehicle on the go?
Findings
Most of the users are working profssional who owns two wheelers and prefer to charge at home.
Comparing to other users prefers less to charge at charging stations.
Nearest charging station is far from home.
Users normally spend 1hr to 1hr 30mins at charging station.
People are comfortable to charge at other places.
Sometimes users find it difficult to find their charging connector.
Apps used by users: Bolt, Charzer, Kazam, TATA power and Charge grid.
Quantitative
This research was done to gather more information from Ev users for better understanding and to get the general picture of EV charging process.
Empathy Map
We have created empathy map to understand what the users feels, says, thinks and does with the insights from the user interview.
Persona
“If it cost your peace it’s to expensive”
Gaurav
Gaurav is a calm and intelligent Phd scholar, is currently working as a professor at university. He lives in Bangalore with family. He use EV for his daily commute to work, although he enjoy his EV, he gets frustrated quite often with it too. He loves to go road trips with his family, but it becomes really challenging for him to locate fast charging station. Gaurav wants a solution that will reduce his pain points and enhance his EV driving experience.
Goals
- Long road trip with family and friends
- Track battery status
- Navigate nearest charging station
- Better service and support
- New experience with less anxiety
Frustrations
- Lack of time to monitor establishment
- Profit and cash flow shortages
- Worried about EV battery status
- Lack of charging facilities in his locality
Motivation
- Social
- Growth
- Incentives
“want an easier and faceted way to manage my Ev charging”
Bhaskar
Bhaskar is a goal oriented entrepreneur. He likes to know about the new technologies and innovations. He support the nature friendly activities which happens around his locality, he likes gardening, read about sustainability and going on trips with his family.
Goals
- Cut down the unwanted expenses
- To earn a comfortable living
- To grow & expand current business
Frustrations
- Lack of time to monitor establishment
- Profit and cash flow shortages
- Worried about EV battery status
- Lack of charging facilities in his locality
Motivation
- Eco-friendly
- Growth
- Social
“It should be easy finding to get charge”
Akash
Akash is a sales person working in a organisation, his job require him to travel a lot in intercity to meet clients to achieve his targets. He travels almost 60-90km daily. He need a hassle-free drive everyday, rising fuel price encourage him to switch to EV for his daily commute.
Goals
- Hassle-free client meetings
- Meeting more clients
- Weekend get-away with family and friends
- On time
Frustrations
- Worried about EV battery status
- Lack off road support for EV
- Lack of charging stations
- High waiting time while charging
Motivation
- Activist
- Growth
- Green Environment
User Journey
To visualize the analysis carried out, we developed a user journey for the users. Showing steps, actions, needs & pains, touch points, feelings and opportunities in the same situation which is mentioned above in empathy map.
Needs
Fast EV mobile charging service
Easy to locate charging stations
Notifications
Wants
- Not to worry about EV battery charging
- Want to save time
- Real time updates
- Emergency services
How Might We
How might we make customers aware of our app?
How might we help user charge their EV outside?
How might we help user go keyless?
How might we make connecting to vehicle quick and convenient?
How might we help user in tracking their battery performance?
How might we help user in getting better support & service?
Problem Statement (4 w’s)
Who is experience problem: Working professional, EV owners
What is the problem: Low battery level, finding charging station
Where does the problem present itself: While traveling
Why does it matter: Want to reach his destination stress free
The Walt Disney Method
Prioritisation Plotting
Plotting a list of possible features onto a graph helped us to narrow down what was absolutely crucial for delivering. All of the features were plotted in the graph graph after having discussion with team members, taking account that features are high or low valued and if it is required high or low efforts. Each member gives their opinion on the features they believes are most important and effective.
Main Features
- Privacy & Security
- Trip planner / enroute charging station
- Language options
- Subscription plans: VIP, Offers, Emergency/guest login services
- Referral options
- Auto suggestion when low battery status
- Help system/support: chat bot, FAQs
These task flow represents the user journey with the selected features.
Keeping our personas in mind in the given situation, this user flow displays the steps and actions by the user to execute the intended task flow effectively.
Keeping our personas in mind in the given situation, this user flow displays the steps and actions by the user to execute the intended task flow effectively.
We conducted moderate usability study with potential users and allowed them to use the app. We gave them a few tasks and recieved some feedbacks from the users.
Goals
- Is the user able to understand the basic function and purpose of the service or not?
- Is the user able to complete the given tasks efficiently or not?
- Collect the insights on their behaviour while they are performing the tasks.
- What are the improvements can be added.
Observation
Overall, the participants felt app was simple and easy to understand. A few features like selecting charging services and booking details are appreciated, and the users didn’t face many problems completing the tasks, although there were some usability issues noted.
Methodology
- Moderate usability study
- Location: Remote, Chennai.
- Each session will last 10 mins and will include a list of tasks and a questionnaire following study
- Three participants are chosen for the study. Each one has an individual online session
- 4 Participants within the age bracket of 24-50
Goals
- Select language
- Search charging services
- Select service and book the slot
- Plan journey
- Make payment
- Start charging the EV
